About Me.
I’m Kavya Raj, an experience designer who works at the intersection of behaviour, design, and strategy.
My work focuses on understanding people in context, how they think, feel, and move through systems and translating those insights into meaningful, connected experiences. I’m particularly interested in helping organizations shift from fragmented touchpoints to cohesive, seamless ecosystems.
With a background in ethnographic and generative research, service design, and brand experience, I enjoy working on problems that are complex, human-centered, and rooted in real-world impact. From early discovery to concept development and execution, I approach design as both a strategic and empathetic practice.
Services
UX Research
I use qualitative, research-driven methods to understand people in context and uncover meaningful insights. Research is the foundation of my work, informing both design decisions and long-term strategy.
Branding
I approach branding as a system of meaning rather than a visual layer. My work focuses on shaping clear brand narratives and identities grounded in research, ensuring consistency across touch-points while allowing brands to evolve with their audiences and contexts.
Strategy
I use design and behavioural insight to help teams clarify direction and make informed decisions. By mapping systems, journeys, and opportunities, I translate complexity into actionable strategies that align user needs with organizational goals.